Little by Little 

Financial Coaching

Empowering you to sculpt your financial future via financial literacy and customized action plans.


Hi all, I am Kelly McClendon founder of LBL Financial Coaching.  I obtained my BA in Psychology at Marquette University and in 2016 a Credit Counseling Certification.  I founded LBL to empower people to take control of their financial future via personal finance education in a coaching setting.  Sadly, personal finance was not taught in many schools and that lead to many of us to make mistakes with our money (myself included).  LBL stands for "Little by Little" and that represents my approach. I want to teach you the little steps you can take to start saving money, get out of debt, improve your credit, build your wealth, and reach both long term and short term financial goals

If you're ready to reclaim your personal power over your money click below.

My Services.

One on One Coaching.

My goal is to help you remove the stress related to money from your life.  I want to empower you with the tools so you can sculpt your financial future.  We all have different experiences with money.  Some of us made mistakes with our money because of ignorance or because we didn’t have a model to emulate.  Some of us know that there is something wrong with our current financial health but don’t know what to do or where to start.  You are smart, ambitious, educated, hardworking making headway in your career or business but don’t seem to be getting ahead in your personal finances.  You have goals of achieving the “American Dream” but your current financial situation is holding you back.  You may have loaded up on credit card debt, student loans, car payments, personal loans, to get a piece of the, “American Dream”.


My coaching focuses on: helping you set financial goals and reach them via customized action plans; creating and using budgets/spending plans to put your money to work; and debt/credit management so you can sleep at night.  My approach is different because I go beyond just showing you what to do by offering support and routine checkups to keep you on track as an accountability partner.  If you are ready to get your finances in order, let's map out a plan together to get you there. If you're ready to put your money worries at ease, LBL is here for you, so you can focus on enjoying your life. 

  • Phone Coaching

  • Video Coaching

  • In person coaching for those in the Milwaukee,WI area


"Dishonest money dwindles away but whoever gathers money little by little makes it grow".

King Solomn

Proverbs 13:11

Let's chat.

Milwaukee, WI 53225​

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